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Finding your investment type

Let’s dive into the different types of investments, so you can be confident where to put your money.

What are investments?

Investments are things you buy or put your money into, with the aim of increasing in value or providing a return (such as a dividend).

There are many reasons that determine how an investment performs, and while the value of an investment can go up, there’s a chance it may go down as well.

The Dodl investment range

To keep things manageable, we offer three types of investment on Dodl:

  • AJ Bell funds
  • Themed investments
  • Shares

You can choose one type of investment or mix and match if you want to create your own portfolio.

AJ Bell funds  

For those looking for simple, hands-off investing, AJ Bell funds are a collection of ready-made investments, all bundled together and managed for you by the experts at AJ Bell.

When you first start investing with us, you’ll have a choice of three funds – Cautious, Balanced, and Adventurous – or you can browse the full range. Simply choose the one that suits your risk level, and you’re ready to go.

Who are they for?

✅ New to investing and not quite sure where to start 
✅ Want to leave investments to the experts 
✅ Want a ready-made portfolio matching your investing goals

Not sure what ‘risk’ means? You can learn more about it in the Understanding Risk article

Themed investments

Build an investment portfolio with funds that reflect your values. Invest in areas and industries you believe in, including specific sectors and regions or responsible investments. As they’re brought to you by many of the biggest names in the investment world, you’re still benefitting from their expertise.

Who are they for?
✅ Looking for particular industries, regions or responsible investments 
✅ Looking to access a variety of investment choices with ease
✅ Investing around interests and values

Shares

Own a portion of a big-name brand by investing directly in it. There are 80 different companies across the UK and US markets to choose from, covering a wide range of sectors.

Who are they for?
✅ Want to invest in individual companies, while being comfortable with the risks
✅ Happy to do research when choosing shares

Ready to Get Going?

Hopefully you’re now clued-up on what the different types of investments are and how you can invest in them with Dodl.

All this info is here to help you lay the groundwork to build your very own investment portfolio. Read on to learn more about how you can do this or browse the Dodl investment range to get started now.

Browse Investments


🔔 Remember, investing carries risk and nothing in this article should be taken as advice – Dodl doesn't give advice, but we do hope the info is helpful!