Investing needn’t be scary

Start investing with Dodl, your easy-to-use no-nonsense investment app.


Dodl offers a range of investment products but not advice. And just like all investing, your money is at risk.

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Why Dodl?

There're lots of reasons to invest with Dodl,
here are just a few.


Invest with ease

A simplified investing journey, making it easier than ever to get started.


A name you can trust

Brought to you by AJ Bell – one of the UK’s largest investment platforms, trusted by over 430,000 people.



Invest your way by choosing from a streamlined range of accounts and investments.

The accounts

Invest for your future with one or more of the Dodl accounts.

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Investment ISA

Simple, tax-free investing

Pay in up to £20,000 each tax year and invest in your choice of funds, themes and shares.

Keep it all! With an ISA your investments can grow free of capital gains tax and income tax.

More on investment ISAs

Lifetime ISA

Invest for your first home or retirement

Pay in up to £4,000 each year and you could round that up to £5,000 with the government’s 25% bonus.

Put your savings to work and invest in your choice of straightforward funds, themes and shares.

More on lifetime ISAs


Your retirement, your choices

Save towards your retirement and control how your savings are invested for your longest long-term goals.

Get tax relief on your payments in and your investments can grow free of capital gains tax and income tax.

More on pensions

General investment account

Invest without limits

A flexible investment account with no upper limit on how much you can pay in and you can withdraw money anytime.

Unlike an ISA or pension, any growth or income from your general investment account (GIA) investments is taxable.

More on GIAs

The investments

With a straightforward range of funds, themes and shares, deciding what to invest in is easier with Dodl.

  • AJ Bell funds

    Built and balanced by the experts at AJ Bell to make investing as simple as possible. Just choose the risk level that suits you, then you’re away.

    AJ Bell Funds
  • Themed investments

    Build an investment portfolio of funds which reflect your values. Invest in the trends you believe in from specific sectors and regions to responsible investments.

    Theme investments
  • Shares

    Own a portion of a big British brand by investing directly in a company from the FTSE 350.


    Investments can go up and down in value and may need to be held over the long term (5+ years).

    It's good to know

    Reasons to feel confident when you invest with Dodl.

    AJ Bell

    Dodl is part of AJ Bell, a FTSE 250 investment platform – so you get all the experience of a trusted name in a new easy-to-use app.

    More on AJ Bell

    FCA regulated

    AJ Bell is authorised and regulated by the Financial Conduct Authority.


    FSCS protected

    Your cash and eligible investments are covered by the Financial Services Compensation Scheme, up to £85,000.

    Help along the way

    Though Dodl can’t advise you, information and support is available at every step of your investing journey.

    The charges

    Simple, transparent and low-cost.

    With Dodl, investing needn’t be scary. That’s why you’ll only pay one simple charge per account:

    • 0.15% of the value of your investments per year (min £1 per month)
    • No charges to buy and sell your investments
    • No transfer charges

    The investments you choose will have their own charges too, not payable to Dodl.

    More on charges

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    Help’s on hand

    Head to the help centre to have all your questions answered. And you can chat to Team Dodl anytime in the app or at

    Get a little help

    You can always learn more before (and after) taking your first investing steps with Dodl. Pop the kettle on, get comfortable and head to the Dodl learn tab, where you can master the basics of investing.

    Get started today

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    Important to know

    Always remember, the value of investments can go down as well as up and you may get back less than you originally invested. Dodl doesn’t offer any advice so if you’re not sure about the risks involved with investing, you should speak to a financial adviser about this. Rules around ISAs, pensions and tax apply. How you're taxed will depend on your circumstances, and tax rules can change.