Flexible investing with a Dodl general investment account

Simple and without limits. Not looking for an ISA or a pension but still want to invest? The Dodl general investment account (GIA) is as easy as it gets.  


Green Monster

What’s a GIA?

It’s your straightforward investment account

There’s no upper limit on how much you can pay in, and you can withdraw your money at any time.

Blue Monster Eyes

A GIA doesn’t have any tax benefits, like ISAs and pensions do, so your investments would be subject to tax. Whether you pay tax, and how much, will depend on your personal tax circumstances.

If you’ve not used up your ISA allowance this tax, you may want to look instead at the Dodl investment ISA.

Orange monster face

For the full story on the Dodl GIA, check out its key features.

Read the key features

Why invest with a Dodl GIA? 

A few good reasons…

    1. Give your savings the chance to beat inflation and grow for your financial goals.


    Investments vs savings growth over ten years
    1. You can pick anything from Dodl’s straightforward range of funds, themes and shares, designed to make investing easier. Interested? More on investments


    Browse investments screenshot
    1. Investing needn’t be scary. With Dodl, there’s no jargon or fuss to get the way of your simple investing journey.


    Red Monster

    Graph provided for information purposes only. Data source: AJ Bell. Returns are based on £1,000 invested or saved at the start of 2012 and held there for ten years. Investment returns are based on the AJ Bell balanced fund performance where available (2018-2022) and its underlying asset allocation in all previous years to simulate performance. Simulated performance (prior to 2018) has been calculated using the current asset allocation which may have been different in the past and is exclusive of investment charges. Investment returns shown exclusive of platform charges. Savings returns are based on an assumed average figure of 1% interest year on year.

    While investing with Dodl is…a doddle, it carries risk. The value of your investments can go down as well as up and you could end up with less than you put in.

    The charges

    Investing needn’t be scary or expensive. That’s why you’ll only pay one simple charge for your Dodl GIA.

    How much?

    0.15% of the value of your investments per year (min £1 per month)

    Orange monster face

    How will I pay it?

    It’s collected from the available cash in your GIA once a month, so it’s spread over the whole year.

    Anything else?

    The investments you choose have their own charges to buy/sell or hold them.

    More on charges

    Getting started

    It’s as easy as 1-2-3 to get started with a Dodl GIA.


    Open your account

    Sign up and open your shiny new GIA in minutes

    Red Monster Face


    Add cash to it

    • Add a one-off amount from as little as £100
    • Set up a direct debit, adding a regular amount each month
    • Transfer a GIA to Dodl


    Start investing

    Build up your investment portfolio from the range of funds, themes and shares.

    Like what you’re hearing? Get Started

    Green Monster Drinking Tea

    Help’s on hand

    Head to the help centre to have all your questions answered. And you can chat to Team Dodl in the app or at hello@dodl.co.uk.

    Get a little help

    You can always learn more before (and after) taking your first investing steps with Dodl. Pop the kettle on, get comfortable and head to the Dodl learn tab, where you can master the basics of investing.

    Get started today

    Red Monster Head

    Important to know

    You have to be a UK citizen and resident to open an account with Dodl. 

    The past performance of investments isn't an indicator of their future performance and their value can go down as well as up. This means you could get back less than you originally invested. 

    Dodl doesn’t offer any advice so if you’re not sure about the risks involved with investing, you should speak to a suitable financial adviser. 

    How you're taxed depends on your circumstances, and tax rules can change in future.