General investment account

Not looking for an ISA or pension but still want to start investing? Meet the Dodl general investment account.


Preview of app showing a general investment account

What is a general investment account?

A general investment account (GIA) is sometimes called a dealing account or trading account with other providers. Whatever you call it, it’s a flexible - but taxable - investment account. If you haven't used up your tax-free ISA allowance this year, you may want to look instead at the Dodl investment ISA.


Unlike an ISA or pension account, there’s no upper limit on how much you can pay in, and you can withdraw your money at any time.


A GIA doesn’t have any tax benefits, so any income or profits your investments make would be subject to tax. Whether you pay tax, and how much, will depend on your personal circumstances.

For all the important details about the Dodl GIA, make sure you read its key features.

Read the key features

Why choose a Dodl general investment account? 

Because Dodl keeps things simple. You can open your GIA and start your investing journey with as little as £25 a month. And here are just a few more reasons...

  • Part of AJ Bell

    You get all the AJ Bell experience and expertise, squeezed into one easy-to-use, no-nonsense investment app.


    AJ Bell logo
  • Low-cost investing

    Invest for less with just a 0.15% account charge - making Dodl one of the best value investment apps around.


    Piggy bank icon on red background
  • Hassle-free choices

    Keep the choice but lose the hassle, with Dodl’s straightforward range of AJ Bell funds, themed investments and shares.


    Phone preview showing Dodl investment range in the app

    While investing with Dodl is…a doddle, it carries risk. The value of your investments can go down as well as up and you could end up with less than you put in.

    GIA charges

    Like all Dodl accounts, you'll only pay one simple low-cost charge for your general investment account. Here's how it works.

    How much?

    0.15% of the value of your investments per year (min £1 per month)

    How will I pay it?

    It’s collected from the available cash in your GIA once a month, so it’s spread over the whole year.

    Anything else?

    The investments you choose have their own charges to buy/sell or hold them.

    More on charges

    How to get started

    It’s as easy as 1-2-3 to get started with a Dodl GIA.


    Open your account

    Sign up and open your shiny new GIA in minutes


    Add cash to it

    • Add a one-off amount from as little as £100
    • Set up a direct debit, adding a regular amount each month
    • Transfer a GIA to Dodl


    Start investing

    Build up your investment portfolio from the range of funds, themes and shares.

    Like what you’re hearing? Download Dodl today to open your general investment account.

    Get Started

    Help’s on hand

    Head to the help centre to have all your questions answered. And you can chat to Team Dodl anytime in the app or at

    Get a little help

    You can always learn more before (and after) taking your first investing steps with Dodl. Pop the kettle on, get comfortable and head to the Dodl learn tab, where you can master the basics of investing.

    Get started today

    It's important to know

    You have to be a UK resident for tax purposes to open an account with Dodl.

    The past performance of investments isn't an indicator of their future performance and their value can go down as well as up. This means you could get back less than you originally invested. 

    Dodl doesn’t offer any advice so if you’re not sure about the risks involved with investing, you should speak to a suitable financial adviser. 

    How you're taxed depends on your circumstances, and tax rules can change in future.