About Dodl

Get to know your easy-to-use, no-nonsense investment app, brought to you by AJ Bell.


What is Dodl?

Dodl is your easy-to-use, no-nonsense investment app – brought to you by AJ Bell, one of the UK's leading investment platforms. ✅

Never invested before? Dodl makes it feel easy. By removing the fear factor and demystifying the seemingly complex world that is investing, you'll have the confidence to take control of your financial future.

Why invest with Dodl?

Simple yet sophisticated

As simple as Dodl is you’ve still got loads of investing elbow room, with four accounts and a wide range of funds, themes and shares to choose from.

Knowledge and support

Build your investment knowledge as well as your portfolio with the learn tab. And if you ever need a little help, Team Dodl are only a message away.

Safe and experienced

Dodl is brought to you by AJ Bell, a multi-award-winning, FCA-regulated investment platform that’s been doing this for over 25 years.

Go to AJ Bell

All-in-one Dodl charge

That’s 0.15% per year of the value of the investments in your account. Clear and simple, as investing should be.

More on charges

While Dodl makes it that bit simpler, as with all investing your money is at risk. The value of your investments can go down as well as up and you could end up with less than you put in.

What is AJ Bell?

AJ Bell is the Which? Recommended investment platform and FTSE 250 company behind the Dodl app and Dodl’s accounts.

It's one of the UK’s largest and most trusted investment platforms, with more than 503,000 customers and over £80 billion in cash and investments looked after every single day.

Since AJ Bell is authorised and regulated by the Financial Conduct Authority, when you invest with Dodl you’ll be in safe hands.

And with Dodl, alongside the themed investments and shares, you can invest in AJ Bell's own ready-made funds. They're built and balanced by the AJ Bell investment experts, making the whole investing thing that little bit simpler. Just choose the risk level that feels right, and you’re good to go!

More on AJ Bell
Image of AJ Bell Which? recommended platform 2023 award

Help’s on hand

Head to the help centre to have all your questions answered. And you can chat to Team Dodl anytime in the app or at hello@dodl.co.uk.

Get a little help

You can always learn more before (and after) taking your first investing steps with Dodl. Pop the kettle on, get comfortable and head to the Dodl learn tab, where you can master the basics of investing.

Get started today

It's important to know

You have to be a UK resident for tax purposes to open an account with Dodl.

The past performance of investments isn't an indicator of their future performance and their value can go down as well as up. This means you could get back less than you originally invested. 

Dodl doesn’t offer any advice so if you’re not sure about the risks involved with investing, you should speak to a suitable financial adviser. 

How you're taxed depends on your circumstances, and tax rules can change in future.