Low-cost,
little-effort investing app

With 4.58% AER* variable interest on cash

Ease into investing from as little as £25 a month with AJ Bell Dodl - your easy-to-use, no-nonsense investment app.

Plus, with our investment ISA and investment lifetime ISAs, earn interest on cash in your account while you decide what to invest in.

 

Dodl offers a range of accounts and investments but not advice. And just like all investing, you could lose money as well as make it.

*Annual equivalent rate – this tells you the interest you’d earn in a year, factoring in compounding interest payments. This makes it easier to compare interest rates across different accounts.

Phone preview with app screen showing new Dodl look

Why invest with Dodl?

Whether you're looking to take your first investing steps or just know a good deal when you see one, Dodl is the easy choice.

 



Affordable

Low-cost investing is within arm's reach with Dodl's 0.15% account charge (minimum £1 a month).



Trusted

Dodl is part of AJ Bell, a Which? recommended investment platform 5 years running and trusted by over 528,000 people.



Effortless

Enjoy stress-free investing with a streamlined range of accounts and investments, all wrapped up in one little app.

The accounts

What financial goal are you aiming for? Chances are there's a Dodl investment account that can help you reach it. Opening, or transferring, an account is your first step towards investing in your future.

Investment ISA

Simple, tax-free investing

Pay in up to £20,000 each tax year and invest in your choice of funds, themes and shares.

While you decide where to put your money, you'll also earn 4.58% AER variable interest on cash that is not yet invested.

And the best part? You keep it all! With an ISA, any growth is free of capital gains tax and income tax.

More on investment ISAs

Investment Lifetime ISA

Invest for your first home or retirement

Pay in up to £4,000 each year and you could round that up to £5,000 with the government’s 25% bonus.

Put your savings to work and invest in your choice of straightforward funds, themes and shares.

And while you choose which option suits you best, earn 4.58% AER variable interest on any cash not yet invested – all tax-free.

More on Lifetime ISAs

Pension

Your retirement, your choices

Save towards your retirement and control how your savings are invested for your longest long-term goals.

Get tax relief on your payments in and your investments can grow free of capital gains tax and income tax.

More on pensions

General investment account

Invest without limits

A flexible investment account with no upper limit on how much you can pay in and you can withdraw money anytime.

Unlike an ISA or pension, any growth or income from your general investment account (GIA) investments is taxable.

More on GIAs

If you're looking to invest for a child, with a partner or for a business, Dodl can't help you here. But AJ Bell can! Explore the wider range of AJ Bell accounts.

The investments

Once you've opened your account, the next stop is investing in it. And with a straightforward range of AJ Bell funds, themed investments and shares, choosing what to invest in is easier with Dodl.

  • AJ Bell funds

    Try truly hassle-free investing with one of the AJ Bell funds. They're ready-made investments, built and balanced by the experts at AJ Bell (so you don't have to!). All you need to do is choose the risk level that best suits you, then you’re away.

    Browse AJ Bell funds

    Image shows phone preview of AJ Bell funds

  • Themed investments

    Build an investment portfolio of funds which reflect your values. Invest in the trends you believe in from specific sectors and regions to responsible investments. The themed investment range is made up of popular and reputable index funds and exchange traded funds (ETFs).

    Browse themed investments

    Image shows phone preview of themed investments in Dodl app

  • Shares

    Own a portion of a big-name brand by investing directly in some of the best known UK and US companies. Have a company in mind? Browse Dodl's range of shares to see if it's there.

    Browse shares

    Image shows phone preview of shares range in Dodl app

    Investments can go up and down in value and may need to be held over the long term (5+ years).

    Dodl offers a streamlined selection of funds, themed investments and shares from the wider AJ Bell range. If you're looking for more options when it comes to your investments, Dodl might not be for you. Instead, you may want to explore AJ Bell's full range of investment options.

    The charges

    Compare your Dodl account to other providers and see how much you could save.


    Investment ISA
    with...    		 Monthly
    subscription?    		 Annual %
    charge?    		 Interest rate on
    cash    		 How it works out for a
    £10,000 investment ISA
    (monthly/annually)?
    Dodl Nope 0.15% (min £1
    per month)    		 4.58% AER variable £1.25 / £15
    Freetrade £5.99 Nope 3.00% AER variable £5.99 / £71.88
    Moneybox £1 0.45% 3.25% AER variable £4.75 / £57
    Nutmeg Nope 0.45% - 0.75% 2.50% AER variable £5.50 / £66
    Vanguard Nope 0.15% (min £4 per month) 2.20% AER variable £4 / £48

    1. Charges, subscriptions and interest rates based on those published on all providers' websites on 27 February 2025. Charges can and do change so it's best to check websites for the latest figures. 2. Example of annual and monthly charges based on an investment ISA portfolio value of £10,000. 3. Investment charges, e.g. FX charges for shares and ongoing charges for funds aren't included in this table. 4. Freetrade's charge is based on their standard plan, paid monthly. 5. Vanguard's charge is per person rather than per account. And for the purposes of this comparison table, an average of Nutmeg's annual charge has been used (0.60%). 6. Because charges (with the exception of Freetrade) are based on the value of your investments, monthly charges will change as investment values change.

    It's good to know

    Dodl is brought to you by AJ Bell, a FTSE 250 investment platform that's been making investing accessible to all for over 25 years. It's also one of the very best things about Dodl - you get all the experience of an established, trusted name packaged up in a slick, easy-to-use investment app.

    Here are more reasons to be confident when you invest with Dodl.

    FCA regulated

    AJ Bell is authorised and regulated by the Financial Conduct Authority. That means all of its accounts, including Dodl's, are held to the highest standards.

     

    More on AJ Bell

    FSCS protected

    Your cash and eligible investments are covered by the Financial Services Compensation Scheme, up to £85,000.

    FSCS Protected

    Feel supported

    Dodl is an award-winning app with friendly support at your fingertips - you can message Team Dodl via the in-app chat or email.

     

     

    Help’s on hand

    Head to the help centre to have all your questions answered. And you can chat to Team Dodl anytime in the app or at hello@dodl.co.uk.

    Get a little help

    You can always learn more before (and after) taking your first investing steps with Dodl. Pop the kettle on, get comfortable and head to the Dodl learn tab, where you can master the basics of investing.

    Get started today

    
    
    It's important to know

    You have to be a UK resident for tax purposes to open an account with Dodl.

    The past performance of investments isn't an indicator of their future performance and their value can go down as well as up. This means you could get back less than you originally invested. 

    Dodl doesn’t offer any advice so if you’re not sure about the risks involved with investing, you should speak to a suitable financial adviser. 

    How you're taxed depends on your circumstances, and tax rules can change in future.