Get to know AJ Bell Dodl

Find out all you need to know about who’s bringing you your low-cost, easy-to-use investment app.

Authored on
24 Nov 2022
Getting started
Read time
  3 minute read

First off, it’s always good to know who you’re dealing with (pun intended!). You wouldn’t buy a phone without first finding out more about it and the company who built it, and the same goes for your financial products – like your Dodl investment account(s). 

Here you’ll learn all about who Dodl is – the people, company and culture behind it. We hope it’ll give you some more confidence in your new no-nonsense investment app. Now, it’s time for some introductions. 🤝 

Meet Team Dodl 👋 

There’s a great team hard at work behind Dodl, with AJ Bell expertise aplenty. And making investing easier for you brings us all together.

Here are just a few friendly faces you can put to the good Dodl name. FYI - this pic was taken in the early days, before we retired our monster mascots...but we love it, so leaving it here. ❤

Team Dodl


You’ll spot us on socials, the website and may even chat to one or two of us in the app!  

🔔 Though the team’s full of friendly experts, we’re not financial advisers and Dodl doesn’t offer advice. So if you’re not sure whether investing is right for you, you should chat to a qualified financial adviser about this. 

Meet AJ Bell 🤝 

The solid foundations on which your Dodl investing journey is built. AJ Bell has been making investing affordable and accessible for over 25 years (with the awards to prove it 🏆). One of the UK's largest and most trusted investment platforms, it's authorised and regulated by the Financial Conduct Authority and a member of the FTSE 250. So when you choose Dodl, you'll be in safe and experienced hands.  

With Dodl you can also choose to invest in the AJ Bell funds. They’re built and balanced by the experts at AJ Bell, so it’s investing made simple. All you have to do is choose the risk level that feels right, then you’re all set! Or, if you’re after an investment that’s good for the planet as well as your pocket, there’s the AJ Bell responsible growth fund too. 🌱  

But you’re not limited to the AJ Bell funds, you can choose anything from Dodl’s varied investment range, which also includes themed investments from our partner fund providers and shares in some of the biggest companies from the UK and USA. 🙌 

Introductions over, why choose Dodl? 🤔 

Whether it's your first time or you've done this all before, Dodl cuts out all the needless jargon and fuss to make your investing journey as simple as possible. 

Yet simple as Dodl is, you’ve still got loads of investing elbow room, with a choice of four investment accounts and a wide range of leading funds and shares to choose from. And you'll have the knowledge to help you make the best choices for you at every turn. From choosing an investment account to selecting your investments, you'll have resources on hand to make your calls with confidence. 

The app has been designed to feel easy and familiar from the word go. But if ever you come across something which doesn’t make sense or you need a little help, Team Dodl are just a message away, ready to support you.  

As well as all that simplicity and support, Dodl has experience and security on its side too with AJ Bell being the multi-award-winning, FCA-regulated investment platform that it is! ✅ 

Last but not least, with Dodl investing needn’t be expensive either. The charges are low, simple and transparent, just as they should be! 

Be part of it ✨ 

We hope you like what you’re hearing but this isn’t a sales pitch. Like you, Dodl is just getting started and the mission is simple and achievable: make investing easier. Be a part of it by opening an account to start your simple investing journey today. 


Get started today


🔔 Remember, investing carries risk and nothing in this article should be taken as advice - Dodl doesn't give advice, but we do hope the info is helpful!

It's important to know

You have to be a UK resident for tax purposes to open an account with Dodl.

The past performance of investments isn't an indicator of their future performance and their value can go down as well as up. This means you could get back less than you originally invested. 

Dodl doesn’t offer any advice so if you’re not sure about the risks involved with investing, you should speak to a suitable financial adviser. 

How you're taxed depends on your circumstances, and tax rules can change in future.

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