Dodl’s 2023 wrap-up

A special Christmas blog where we unpack Dodl's highlights of 2023!

Authored on
21 Dec 2023
Read time
  3 minute read

With the festive season very much upon us, join us in this special Christmas blog post as we unpack the highlights of the year – from the top-performing funds that took investors around the globe, to the engaging blogs that demystified the complexities of financial journeys.

We'll revisit the award-winning moments on our social platforms and celebrate the recent rebrand that kicked off a new era for Dodl. Let's dive into Dodl's 2023 wrap-up. ✨ 


1. Our best-selling fund of the year: On top of the world 🌍

Around the world
On Dodl this year, the ‘On top of the world’ fund (HSBC FTSE All-World Index) was the top buy, taking investors on a globetrotting adventure through international investment. This fund tracks the performance of the biggest global companies, from the developed powerhouses to the growing stars. Investing with Dodl is a passport to financial world exploration!


2. Our best-selling share of the year: Legal & General 💸 


In the realm of individual shares, Legal & General emerged as the shining star of 2023 for Dodlers. As our most-purchased individual share, L&G is renowned as one of the largest investment managers globally. But they don’t stop at investments; it's got its fingers in all the pies – insurance, pensions, savings accounts, you name it! Dodlers clearly saw the magic in this financial multitasker, and 2023 became the year of Legal and General taking the stage in Dodl portfolios. 🚀 


3. The Dodl chronicles: top read blog of 2023 📖 


Our most-read blog of the year was a guide on 'How withdrawing your lifetime ISA to buy your first home works.' Unveiling the mysteries of the lifetime ISA, this blog takes you on a journey through the intricate steps of leveraging your LISA to turn homeownership into reality. 💭🏡 With a 25% government bonus on your deposits up to £4,000 annually, it's a turbocharged savings tool. And Dodl's LISA doesn't just stop there, it's also a gateway to investing. Explore a range of funds and investment portfolios tailored to your risk appetite, ensuring your money works as hard as you do towards your homeownership goal. 


4. The 'reel' deal: most engaged social post 🎥 

The Reel deal

Dodl's Instagram reel featuring our team proudly collecting the 'Your Money' Best Lifetime ISA Award stole the spotlight as our most engaged social post of the year! 🏆 The Dodl community came together to celebrate this milestone, showcasing the power of shared achievements and the joy of being part of the Dodl family. Thank you for all the support on our socials – here's to many more reels of success in the coming year! 


5. Dodl’s moment of the year: Dodl’s glow-up 🎨 


Towards the end of 2023, we bid a heartfelt farewell to the iconic 'Dodl purple' and welcomed a new era with a snazzy new look! Goodbye to the monsters and hello to a sharper, sleeker Dodl. AJ Bell's awesome designers worked their magic to enhance the Dodl experience without changing what you love about your low-cost, little effort investment app. Cheers to the fresh, new lick of paint! 🥂🖌 


As we wrap up a fantastic year at Dodl, we’d like to thank all the Dodlers out there who invested with us and helped make 2023 awesome. We wish you all a very merry Christmas and a happy New Year. 🎄✨ 

🔔 Always remember, the value of your investments can go down as well as up. The investments mentioned are for informational purposes only and are not recommendations. 


It's important to know

You have to be solely a UK citizen and resident to open an account with Dodl. If you're not solely a UK citizen but still want to invest, you may be able to open an account with our parent platform AJ Bell. 

The past performance of investments isn't an indicator of their future performance and their value can go down as well as up. This means you could get back less than you originally invested. 

Dodl doesn’t offer any advice so if you’re not sure about the risks involved with investing, you should speak to a suitable financial adviser. 

How you're taxed depends on your circumstances, and tax rules can change in future.